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She said something that was important to her when she decided to open the store was quality and affordability. So far, custom orders have been a draw for people coming into the store. She makes 80% of the items she sells at the store – mugs, shirts, tea towels, bags, cards, baby clothes – to name a few. Next to it is a mini bowling machine that customers can play with. There are plenty of interactive pieces of Who Doesn’t Want That? Boghosian said the pin maker has been popular. “You can come, hang out and listen to an old record, who doesn’t want that?” she said, with a smile. The record player is seated next to an orange couch with a box full of albums. The store’s windows are decorated with strings of lights shaped like stars. One wall is painted with vibrant orange, yellow and blue stripes. Part of the fun of Boghosian’s store is its decoration. She’s selling coasters designed to look like mini-records. She has a box full of mini Smurfs and Troll dolls with multi-colored hair. “For kids who have never seen some of this stuff before, they also think it’s really cool,” she added.īoghosian has a wall of stickers and pins for sale with designs like the Ghostbusters logo. “I love when people say ‘I remember.’ There’s so much excitement.”

“Something I hear all the time from people who come in is, ‘Oh, I remember that,’ ” she said. She said she wanted to bring something different to Concord’s downtown that people from all generations can appreciate.

“I’m looking to sell weird, cool stuff that you can’t get anymore,” said Boghosian, the owner of Who Doesn’t Want That? “I think it will remind people of simpler times, when things were more fun.”īoghosian, who also owns an ice cream truck in town, Polly’s Traveling Treats, opened her shop at 35 S. She has cards for sale of movie posters from ’80s classics, like Ferris Bueller’s Day Off and Pretty in Pink.Īs customers shop, they listen to an album playing from a blue suitcase record player. She’s made shirts and postcards displaying images of local throwbacks, like the old Concord Drive-In Theatre and Janet’s Donuts. In another section, visitors sift through piles of patterned paper to make their own free, customized pins.

There is a corner of Paulette Boghosian’s store on South Main Street where customers can fill decorated bags with 10 cent Swedish Fish and FireBall candies. Paulette Jaques of ‘Who Doesn’t Want That?’ in downtown Concord.